The world of online commerce does not stand still. If in 2023 success on marketplaces depended on intuition and manual labor, today, in mid-2026, intelligent assistants are indispensable. E-commerce trends dictate new rules: the winner is the one who can quickly analyze data, forecast demand, and automate routine tasks. That is why the course "Wildberries and Ozon — E-commerce" on the ASI Biont platform is not just another theory, but a practical tool for the modern seller.
Why should you pay attention to training with AI? Because neural networks take on the lion's share of routine work: from generating product card descriptions to forecasting inventory. Let's break down how it works and what skills you will gain by completing the course.
Registration and First Steps: AI on Guard Against Errors
The beginning of the journey on Wildberries or Ozon is often associated with bureaucratic complexities. Choosing a tax regime, preparing documents, setting up a personal account — it's easy to make a mistake here that will later result in a block.
On the course, you will learn:
- Using AI to check documents for compliance with marketplace requirements.
- Automatically generating contract and offer templates.
- Analyzing the risks of the chosen tax system using predictive models.
Example: Instead of manually searching for legislative updates, the AI assistant will itself highlight changes in product certification rules for your category.
Analytics and Data Work: A Look into the Future
A successful seller is, first and foremost, an analyst. Without understanding numbers, it is impossible to scale. In 2026, standard Excel tables are giving way to AI analytics.
On the course, you will master:
- Collecting and visualizing data on competitors and demand.
- Forecasting sales based on historical data and seasonality.
- Identifying "bottlenecks" in the assortment (products that incur losses due to storage).
| Tool | Without AI | With AI on the Course |
|---|---|---|
| Data Collection | Manual parsing, 3-4 hours per day | Automatic dashboard, 15 minutes |
| Competitor Analysis | Subjective assessment | Objective metrics and recommendations |
| Purchase Forecast | "By eye" | Model with up to 85% accuracy |
Product Cards: Content That Sells
A product card is your storefront. AI allows you to create unique descriptions and images that rank higher.
Key skills of the course:
- Generating SEO-optimized titles and descriptions.
- Creating infographics and visual accents using neural networks.
- A/B testing creatives without extra costs.
Tip: AI can suggest which phrases from competitor reviews to use in your description to increase buyer trust.
Advertising and Promotion: Budget Under Control
Advertising cabinets on Wildberries and Ozon are complex systems with hundreds of settings. Without AI, there is a high risk of wasting your budget.
During the training, you will learn:
- How AI segments the audience and selects bids for each segment.
- How to automatically adjust advertising campaigns depending on the time of day and day of the week.
- How to analyze the effectiveness of advertising creatives and disable non-performing ones.
Logistics and Finance: How Not to Go into the Red
Logistics is the Achilles' heel of many sellers. Incorrect inventory calculation leads to fines, and suboptimal packaging leads to overpayments for delivery.
What you will learn:
- Optimizing supply routes using an AI calculator.
- Forecasting peak loads (e.g., before March 8 or Black Friday).
- Maintaining management accounting with automatic report generation.
The financial part includes:
- Calculating unit economics for each product.
- Planning cash flow.
- Tax optimization (legal methods).
Scaling: From One Product to a Whole Brand
When the first sales come in, the question arises: how to grow further? The course "Wildberries and Ozon — E-commerce" from ASI Biont provides a step-by-step scaling strategy using AI.
You will learn:
- How
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