Growth Marketing & Conversion Optimization (CRO)

Премиальная программа Growth Marketing для маркетологов, продуктовых менеджеров и предпринимателей, которые хотят системно управлять ростом. 10 модулей: Growth Mindset и North Star Metric — frameworks роста (AARRR, North Star, Growth Loops, Flywheel), идентификация точек роста, OKR для роста; Conversion Rate Optimization (CRO) — воронки конверсии, UX-аудит, тепловые карты, session recording, user testing, психология конверсии (Cialdini, Fogg Behavior Model), landing page optimization, form optimization, checkout optimization; A/B тестирование и эксперименты — дизайн экспериментов, статистическая значимость, power analysis, multi-armed bandit, Bayesian A/B testing, frequentist vs Bayesian, sample ratio mismatch, peeking problem, sequential testing; Growth Loops и Viral Marketing — viral coefficient, K-factor, viral loops, referral programs, network effects, product-led growth (PLG), freemium-to-paid conversion, self-serve growth; Retention и Engagement — cohort analysis, retention curves, churn prediction, customer health score, lifecycle marketing, email/SMS automation, push notifications, in-app messaging, loyalty programs, gamification; SEO и Organic Growth — technical SEO, content marketing, link building, E-E-A-T, Core Web Vitals, keyword research, topical authority, programmatic SEO, AI content strategy; Performance Marketing — Google Ads, Facebook Ads, TikTok Ads, LinkedIn Ads, programmatic advertising, attribution modeling (first-touch, last-touch, multi-touch, data-driven), ROAS, CAC, LTV, blended CAC, payback period; Marketing Analytics — SQL для маркетологов, Google Analytics 4, Mixpanel, Amplitude, Segment, product analytics, funnel analysis, retention analysis, cohort analysis, predictive analytics, LTV modeling, marketing mix modeling (MMM); Growth Channels и Go-to-Market — PLG vs SLG vs Enterprise GTM, channel selection, growth channel matrix, community-led growth, developer marketing, API-first growth, partnerships, influencer marketing; Capstone — полный Growth Strategy: аудит текущего состояния, идентификация точек роста, roadmap экспериментов, бюджет, метрики, OKR, план внедрения.