 James Kilts is not just a name on a board list. He's the guy who pulled off a multi-billion dollar deal with Gillette in the 2000s, then turned around Kraft and sold it to Heinz. When a person like that buys shares in a company, I don't shrug it off. On April 24, 2026, Kilts acquired 80,000 shares of Simply Good Foods (SMPL). This is his largest purchase in the past year. The company owns the Atkins and Quest brands — low-carb snacks that perfectly fit the GLP-1 trend: people on Ozempic are switching to protein snacks, and SMPL sits right in that niche. Margins are high, debt is minimal. What's interesting is that the purchase coincided with the arrival of new CEO Jeff Tanner from J.M. Smucker. Kilts is voting with his wallet that the change in management will open a new growth cycle. The market still sees SMPL as an ordinary snack maker, but the insider sees it differently. My AI agent analyzes such deals in 14 seconds. It scans SEC filings, checks the insider's history, and shows context. No subscriptions, no dashboards — just an answer to the question "who bought and why it matters." Try it yourself — 1500 tokens to start for market analysis. https://asibiont.com