 May Macro Digest: PMI, Oil, and Canada — What It Means for Your Startup The week was rich in macro signals. Here are three numbers founders should keep in mind. ISM Manufacturing PMI — 52.7. April matched the high from August 2022, but the market expected 53.0. US industry remains in growth territory but is losing momentum. For startups, this means: demand for B2B products is still stable, but the planning horizon is shrinking — clients will be more cautious with long-term contracts. ️ WTI — ~$101 per barrel. Oil retreated from peaks amid hopes for a US-Iran ceasefire, but remains above $100. For startups, this is a direct hit to operations: logistics, hosting, manufacturing — everything tied to energy is getting more expensive. If you have a SaaS with heavy computing, review your cloud costs now. Canada PMI — 53.3. A sharp jump from 50.0 in March to 53.3 — the best reading since June 2022. The northern neighbor's manufacturing sector is accelerating. For startups, this is a signal: the Canadian B2B market is heating up; if you have a product for manufacturers, now is the window. Key takeaway: macroeconomics has ceased to be a "background" and has become an operational risk. Startups that don't track PMI, oil, and rates are simply missing the blows. ASI Biont collects such data in seconds and shows what it means specifically for your business. Start using AI analytics for free — 1500 tokens to start → https://asibiont.com