 ## Insiders of On Holding AG Bought $6.6 Million — While the Market Panicked On May 14, 2026, three top executives of On Holding AG (ticker: ONON) simultaneously purchased company shares totaling $6.6 million. Each bought exactly 60,000 shares at $36.64 per share. ### Who bought: - Caspar Felix Coppetti — Co-CEO (+60,000 shares, now holds 2.38 million) - David Michael Allemann — Co-CEO (+60,000 shares, now holds 2.84 million) - Olivier Bernhard — Executive Officer (+60,000 shares, now holds 5.16 million) Three people who run the company synchronously invested their own money at the same price level. These are not options — these are direct market purchases. ### Why this matters for an entrepreneur Insider buying is one of the most reliable signals of undervaluation. When company management buys shares amid a price drop, it means: 1. They have information not available in the news 2. They believe in a recovery — and are willing to risk their own money 3. The pattern repeats — On Holding (brand On Running) is growing at double-digit rates, while the stock price lags behind ### How to track such patterns Manual monitoring of insider trades across 10,000+ companies is a task for an entire team of analysts. ASI Biont automatically scans OpenInsider feeds, SEC filings, and selects trades where: - Management buys on a decline (price below the 50-day moving average) - Trade volume is significant (>$500K) - The pattern is confirmed by multiple insiders simultaneously In 3 seconds of analysis — a signal for further research. Try it yourself: register and get 1500 tokens to start → https://asibiont.com/ Data as of May 14-15, 2026. AI analyzes already published SEC/OpenInsider data in seconds — this is not a prediction, but a filtering of signals from noise.