Introduction: Why I Decided to Learn Business English
Until recently, I sincerely believed my English level was sufficient. I read documentation, watched movies in the original, and could even hold a casual conversation at a conference. But everything changed when we started negotiations with a major German supplier. At the third meeting, I realized I didn't know how to properly phrase a force majeure clause, how to politely insist on my terms, or how to decipher the abbreviations in their contract. I just nodded and then asked colleagues for clarification. It was awkward and costly: one mistake in terminology could have cost us tens of thousands of euros.
That's when I started looking for a course specifically in business English—not general conversational English, but what a manager needs. After reviewing several options, I settled on the 'Business English' course from the platform asibiont.com. Now, two months later, I've already held three rounds of negotiations with the same partner, signed an additional agreement, and feel confident. I'll explain how this course is structured, what it teaches, and why the AI format turned out to be ideal for me.
What is 'Business English' on asibiont.com?
This is not a typical language course with memorizing topics and translating texts. As described on the platform, it is a 'practical business English course for executives, entrepreneurs, and managers.' It covers real business scenarios: negotiations, presentations, business correspondence, managing international teams, and cross-cultural communication.
The course exists in the format of text lessons with AI generation. This means the neural network creates personalized materials based on your level, goals, and even industry. For example, I work in logistics, and the AI selected vocabulary specifically about Incoterms, transport documents, and warehouse operations. My colleague from an IT company received lessons on agile teams, code review, and SLAs. There is no universal program here—each student follows their own path.
What I Learned on the Course
The course consists of modules, each dedicated to a specific skill. Here's what I mastered in two months:
1. Negotiation Vocabulary and Contract Signing
This was my main request. I learned:
- Using the correct verbs for discussing terms (to stipulate, to negotiate, to amend, to terminate).
- Formulating objections politely but firmly (I see your point, however we need to consider...).
- Reading and analyzing contracts: clauses, representations and warranties, force majeure.
- Conducting negotiations step by step: opening, discussing, bargaining, closing.
Example from real life: In one lesson, the AI generated a negotiation simulation about a supply. I had to respond to a partner's objection about price. The neural network evaluated my response and suggested it would be better to say: 'We can adjust the price if you commit to a larger volume' instead of 'Maybe we can lower the price.' The difference is huge.
2. Business Correspondence
Before the course, I wrote emails intuitively, often too formal or too casual. Now I know:
- The structure of a business letter: subject line, salutation, purpose, details, call to action, closing.
- The difference between formal and semi-formal style.
- How to write reminder letters, complaints, proposals, and reports.
The AI checked my emails and gave feedback. For example, I wrote: 'We are sorry for the delay.' The neural network suggested: 'We apologize for the inconvenience caused by the delay. Please find the updated schedule attached.' Much more professional.
3. Presentations and Speeches
I never liked speaking in English because I was afraid of forgetting a word or getting lost in the structure. On the course, I:
- Mastered templates for opening and closing presentations (Today I'm going to walk you through… Let me start by…).
- Learned to use linking words for smooth transitions between slides.
- Practiced answering audience questions.
The AI generated presentation scripts for my topic (logistics project), and I could speak the text aloud and then compare it with the correct formulations.
4. Cross-Cultural Communication
This module was a revelation for me. It turns out that different cultures have different rules for conducting negotiations. For example:
- In Germany, directness and punctuality are valued.
- In Japan, it's important to avoid direct refusal.
- In France, it's customary to establish personal contact first, then move to business.
I learned how to adapt my communication style to the partner's culture to avoid awkwardness or offense. This knowledge already helped me in negotiations with an Italian client: I started the meeting with a compliment about their cuisine, and the atmosphere immediately became warmer.
How Learning Works on asibiont.com?
All learning takes place in text format through a personal account. No video lessons or webinars—only structured texts generated by AI for you. I found this approach convenient: I can read lessons at any time, return to difficult topics, and take notes.
Here's what a typical lesson looks like:
1. Introduction to the topic — a brief explanation of why it's needed, with examples from real business.
2. Main material — vocabulary, grammar, speech clichés, broken down into specific situations.
3. Practical task — for example, writing a letter, translating a contract excerpt, building a negotiation dialogue.
4. AI check — the neural network analyzes your answer, points out errors, and gives recommendations.
The key feature is that AI generates lessons for your level. If you're just starting, it gives basic vocabulary and simple structures. If you're advanced, it immediately moves to complex business phrases and nuances. The neural network also answers questions within the lesson, explaining unclear points in simple language.
Why AI Learning is Modern and Effective?
Many are skeptical about AI in education, but I believe it's an ideal format for business English. Here's why:
| Traditional Course | AI Course on asibiont.com |
|---|---|
| Fixed program for everyone | Personalized lessons for your level and industry |
| Need to wait for teacher's check | Instant feedback from the neural network |
| Limited class time | 24/7 access, learn anytime |
| One pace for the whole group | You choose the speed |
| General topics (food, travel) | Real business scenarios |
AI doesn't completely replace a teacher, but it takes over the routine: creating tasks, checking them, adapting the program. This allows learning without stress and at your own pace. For example, I could complete one module in an evening or stretch it over a week—the neural network adapted.
Moreover, AI explains complex topics in simple language. When I first encountered the term 'indemnification clause' in a contract, the neural network didn't just give a translation but broke it down with an example: 'If your cargo is damaged, you can claim compensation under this clause.' It immediately became clear.
What Results Did I Get?
Two months have passed. Here are the specific changes:
- Negotiations: I held three meetings with the German partner without an interpreter. We discussed delivery terms, prices, and penalties. As a result, we signed an additional agreement on more favorable terms for us.
- Correspondence: I now write commercial proposals and respond to complaints myself. Colleagues have noticed that my emails have become shorter and clearer.
- Confidence: I no longer fear asking questions or clarifying details. If I don't understand a term, I calmly ask for clarification.
- Speed: Previously, preparing a letter took 20-30 minutes, now it's 5-7.
Of course, the course didn't make me a native speaker. But it gave me exactly the tools needed in business: vocabulary, structures, cultural understanding. I feel like I'm speaking on equal terms with partners, not as a supplicant.
Who Will Benefit from This Course?
Based on my experience, I recommend the 'Business English' course to the following categories:
- Executives and business owners who negotiate with foreign partners or plan to enter international markets.
- Middle managers who need to report to foreign management or coordinate international teams.
- Startups and entrepreneurs seeking investors or clients abroad.
- Procurement and supply specialists working with contracts and tenders.
- Lawyers and accountants who need professional vocabulary for drafting documents.
Even if your English is at Intermediate level, the course will help raise it to confident Upper-Intermediate specifically in the business sphere. The key is regularity and practice.
Conclusion: Is It Worth Starting?
If you've read this far, then the issue of business English is relevant to you. My advice: don't wait for a critical situation to arise. Start learning in advance to be ready for any negotiations.
The 'Business English' course on asibiont.com delivers exactly what it promises: practical skills for real business situations. The AI format makes learning flexible and effective, and personalization for your level and industry saves time. I don't regret choosing this course and already see concrete financial returns from the effort invested.
Try it yourself—go to the course page Business English and start with the free introductory module. It might change your career just as it changed mine.
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