SEO and Website Promotion Course: Learning with AI on ASI Biont in 2026

## Why SEO Remains a Key Skill in 2026 Search engine optimization is not just a set of technical techniques, but a business growth strategy. Even in the era of neural networks and voice search, websites that rank in the top 10 of Yandex and Google receive up to 70% of organic traffic. But algorithms are becoming more complex: search engines now evaluate not only keywords, but also behavioral factors, E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), and semantic content coherence. Learning SEO without practice with modern tools is like learning to swim from a book. That's why the **SEO and Website Promotion** course on the ASI Biont platform is built on a symbiosis of classical methods and generative AI models. You won't just learn theory—you'll learn to analyze data, write optimized texts, and build a link strategy using artificial intelligence. ## What You Will Learn in the Course: From Basics to Advanced Level ### 1. On-Page Optimization: The Foundation of Ranking On-page optimization is the foundation without which any external efforts are useless. In the course, you will cover: - **Semantic core and query clustering** — how to collect keywords not only from Wordstat but also through AI competitor analysis. - **Technical audit** — robots.txt, sitemap, Schema.org microdata, Core Web Vitals loading speed. - **Commercial factors** — for e-commerce: product cards, filters, reviews, availability, shipping cost. Yandex and Google increasingly consider these signals. **Practical example:** After optimizing meta tags and H1-H3 headings on one furniture e-commerce project, organic traffic grew by 34% in 2 months—without a single external link. ### 2. Link Ranking: Working with Authority Contrary to myths, links are not dead. The approach has changed: now quality and relevance of donors matter more than quantity. In the course, you will learn to: - Analyze competitors' link profiles using AI tools. - Distinguish natural links from paid and spam ones. - Use crowd marketing and native integrations. ### 3. Analytics and Data-Driven Decisions No "by eye" strategy—only numbers. You will master: - Yandex.Metrica and Google Analytics 4 — goal setting, funnel reports. - A/B testing of landing pages. - AI traffic forecasting: how a machine learning model helps predict the effect of changes. | Tool | What It Analyzes | How AI Helps | |------------|----------------|-----------------| | Yandex.Webmaster | Indexing, errors | Suggests fixes based on patterns | | Google Search Console | CTR, positions, queries | Clusters queries by intent | | Netpeak Spider | Technical errors | Automatically generates a checklist | ### 4. Promotion in Yandex and Google: Algorithm Features Although the basic principles are similar, there are nuances: - **Yandex** places more emphasis on regionality and behavioral factors (session duration, bounces). - **Google** focuses more on E-E-A-T and mobile version. The course will teach you to adapt your strategy for each search engine without duplicating efforts. ## How AI Transforms SEO Learning Traditional courses often suffer from outdated information—algorithms change quarterly. On the ASI Biont platform, generative AI is used to create up-to-date learning materials: each lesson is updated based on the latest data from search engines and practitioner case studies. **Why this matters:** - You get not lectures recorded 2 years ago, but fresh modules. - AI generates examples tailored to your level: from beginner to professional. - Learning tasks simulate real-world problems—site audit, semantic collection, writing technical specifications. ## Who This Course Is For - **Business owners** — to understand what you are paying an SEO specialist for. - **Marketers** — to integrate SEO with contextual advertising and SMM. - **Beginner optimizers** — to systematize knowledge and gain practical skills. Important: the entire course is **completely free**—no hidden

SEO and Website Promotion Course: Learning with AI on ASI Biont in 2026

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