Introduction
You launch an ad with a blogger, get clicks to your Telegram channel, but don't understand which subscribers actually buy and which are just watching? A familiar pain. Many marketers spend their budget on influencers, focusing only on reach and subscriber counts, not on sales. As a result, the money goes down the drain, and reporting is based on guesswork.
That's why end-to-end analytics is becoming a key skill for today's digital marketer. Linking a Telegram channel, landing page, and payment into a single funnel means seeing which content and which blogger bring profit. This is what the "Marketing and SMM" course from the asibiont.com platform teaches. In this article, I'll break down how the training is structured and what specific tools you'll master.
What is end-to-end analytics and why is it needed in Telegram
End-to-end analytics is a method of tracking a customer's journey from the first touchpoint with an ad to the purchase. In the context of Telegram marketing, this means you can say with certainty: "This subscriber came via a link from blogger X's post, clicked the UTM tag, visited the landing page, submitted a request in the bot, and paid for the course." Without end-to-end analytics, you only see the final sales number and don't understand which channel provided it.
The main tools covered in the course:
- UTM tags — special parameters in a link that pass data about the traffic source to analytics systems.
- Yandex.Metrica and Google Analytics 4 (GA4) — web analytics systems that let you build reports and dashboards.
- Sales funnel in the messenger — the sequence of steps from subscription to payment inside Telegram.
The "Marketing and SMM" course teaches not just theory but practice: you'll learn to generate UTM tags, set up goals in Metrica and GA4, and link data from Telegram with your website and payments.
How to build a funnel: a step-by-step example
Let's look at a real case. Suppose you're promoting an online design course. You've agreed with a blogger to advertise in their Telegram channel. Your task is to understand how many sales they brought.
Step 1. Generating UTM tags.
You create a link like:
https://your-site.ru/landing?utm_source=telegram&utm_medium=influencer&utm_campaign=blogger_ivanov&utm_content=post_1
Here:
- utm_source — source (telegram);
- utm_medium — channel (influencer);
- utm_campaign — campaign name (blogger_ivanov);
- utm_content — specific creative (post_1).
Step 2. Setting up goals in Yandex.Metrica and GA4.
In Metrica, you create a goal "Submit request" (e.g., visiting the "Thank you" page). In GA4 — a purchase or generate_lead event. This will let you record conversions.
Step 3. Linking with Telegram.
You add a link with UTM to the blogger's post. The subscriber clicks, lands on the landing page, and submits a request. Visit data is saved in Metrica/GA4. If payment happens via a Telegram bot, you can send the payment event to analytics with the same UTM tags (e.g., via the Measurement Protocol).
Step 4. Building a dashboard.
In Metrica or GA4, you create a report where you see: how many people came from each blogger, how many of them submitted a request, and how many paid. This way you calculate the ROI of each influencer.
In the "Marketing and SMM" course, these steps are covered in practical assignments. You don't just listen to theory — you set up tags, goals, and reports yourself.
What else you'll learn in the course
Besides end-to-end analytics, the program covers a wide range of topics:
- Developing a promotion strategy for Telegram, VK, Instagram, and YouTube.
- Creating a content plan and working with bloggers.
- Setting up targeted advertising.
- Budgeting and A/B tests.
- Sales funnels in messengers.
The course is suitable for both beginners and practicing marketers who want to systematize their knowledge and master analytics.
How training works on asibiont.com
The asibiont.com platform uses AI to generate personalized lessons. The neural network analyzes your level, goals, and learning pace, then offers text materials that match your specific needs. There are no video lessons or live webinars — only text, but that's not a downside, it's a plus: you learn at a comfortable pace, return to difficult parts, and the AI explains unclear terms in simple language.
Access to lessons is open 24/7. You can ask questions to the AI assistant (it doesn't respond in real-time chat but generates explanations based on your request). Practical assignments are checked automatically, and feedback helps reinforce the material.
Why AI learning is modern
Traditional courses often suffer from a one-size-fits-all approach: all students get the same lessons. AI learning on asibiont.com adapts the program to you. If you're already familiar with UTM tags, the neural network will skip the basics and go straight to setting up GA4. If you're a beginner, you'll get detailed explanations with examples.
Moreover, the AI generates lessons based on your mistakes: if you set up UTM tagging incorrectly, the next lesson will be dedicated to that topic. This approach saves time and makes learning effective.
Who will benefit from the course
- Beginner digital marketers who want to master an in-demand profession.
- SMM specialists who want to learn to measure advertising effectiveness.
- Business owners who promote products via Telegram and want to control expenses.
- Freelancers who provide promotion services and need transparent reporting.
Conclusion
End-to-end analytics is not just a buzzword but a tool that turns marketing from a game into a science. The "Marketing and SMM" course on asibiont.com provides practical skills: from generating UTM tags to building dashboards in Yandex.Metrica and GA4. Thanks to AI personalization, you learn at a comfortable pace and apply knowledge immediately.
If you want to see which content and which blogger actually bring sales, not just subscribers, start learning on asibiont.com. Follow the link: Marketing and SMM and build funnels that work.
Want to master this topic? Check out the full course on ASI Biont — interactive AI-powered learning.
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