Profession: B2B Sales Manager
A program for anyone who wants to earn in sales of complex products and services. You will master the full deal cycle: from building an ideal customer profile and cold outreach to defending price and closing the contract. Dedicated blocks cover negotiating with procurement and CFOs, working with tenders, keeping CRM honest and forecasting revenue. You will learn to measure the funnel in money rather than in call counts and to defend your plan in front of management. The final part covers real cases, scripts and interview preparation for a B2B company.