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Product Management: From Discovery to Growth

A course for product managers and founders: how to find real user problems (customer discovery, non-leading interviews, Jobs-to-be-Done), how to frame hypotheses and test them cheaply, how to prioritise (RICE, ICE, opportunity scoring, Kano), how to choose metrics (North Star, AARRR, retention curves, unit economics), how to run A/B tests without fooling yourself with statistics, how to build a roadmap that survives contact with reality, how to work with stakeholders and engineers, product-led growth (onboarding, activation, paywalls, referrals), pricing and packaging, and churn. Practice: opportunity map, experiment design, product metric model.

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