E-commerce from Scratch: Selling on Marketplaces and Your Own Store
A comprehensive program for those who want to earn by selling products through marketplaces and their own online store. You go through the entire seller cycle: from product selection and supplier negotiations to creating listings, advertising, logistics, review management and scaling. Dedicated blocks cover unit economics (the main reason sellers go into the red), tax formalisation and AI tools for content generation and analytics. Every module ends with an artefact: a calculation, a listing, an ad campaign, a report. The final part is a ready launch and scaling strategy.